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Why qualifying leads beats chasing every prospect in real estate sales
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Key takeaways
- It's only for marketing and sales for new wholesalers.
- When we're on like sales calls, they can't afford the first payment or they can't get approved for financing.
- And I'm like, is that a sales problem or is it a lead problem?
- It should make it more profitable because we're not talking to unqualified people, correct?
Chapters
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00I work at a real estate company. It's only for marketing and sales for new wholesalers. >> So, what do you want to have happen? >> Our close rate is super well. When we're on like sales calls, they can't afford the first payment or they can't get approved for financing. And I'm like, is that a sales problem or is it a lead problem? >> I'll tell you this, man. You will make significantly more money by adding qualifications to a funnel. >> I got that that fear of mine. It should make it more profitable because we're not talking to unqualified people, correct?
0:26>> Yes. And fundamentally, like when you accept everyone, you ward off people who can actually afford it.