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- Der schnellste Weg, aktuell voranzukommen, ist KI in jeden Bereich des eigenen Geschäfts einzubauen, egal ob Marketing, Vertrieb oder Service.
- Die größten Hebel im Business sind Nachfrage, Angebot und Leverage, KI Kompetenz erhöht gerade die Nachfrage nach einem selbst.
- KI senkt den Wert von Arbeitskraft allgemein, erhöht aber den Wert von Menschen, die sie gezielt einzusetzen wissen.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00What's the fastest and simplest way I can get ahead in this particular economy right now? What would you tell them? And is that different because of the current economy or is it the same as the answer you would always give? >> I don't even know what what the answer I would always give is, but for right now it's AI period full stop. No questions asked. That's what it is. >> Uh can you be more specific with AI? >> It's basically applying AI to any function of the business. So you can apply AI to marketing and that could be on the paid outside, it could be on the content side.
0:24Um it could be applying that to kind of the sales process which is either outbound uh or the actual, you know, setting or the closing process in whatever whatever is that somebody sells. It could be um on the delivery side like how can we personalize messaging in a way that um is going to, you know, reduce head count and increase uh retention or decrease or increase stick, decrease turn. Um uh is there a way that we can apply this to finance? Is there a way that we can apply this to recruiting? Is there a way that we can apply this to IT? So all of these different, you know, these are all the the components of the business, right? Uh or the product itself. And so right now there's two there's two the two greatest forces in business for for for making money are supply and demand and leverage.
1:07And so the idea in the ultimate scenario is that you have tremendous demand, very small supply, and as the person who's the supplier you have tremendous leverage. Not leverage in the like you have leverage over them which for sure you would in that scenario, but leverage over your deliverable which is can I do this one thing a million times and be the only person who does it for many people, right? And so that's the perfect scenario for creating or creating value, right? And so what are the things that have the highest amount of, you know, demand right now? For sure AI is is booming in terms of businesses demand for people who have AI skills and AI related skills as it as it as it affects any of those functions of the business. So it's like if we just did that we're going to start shifting the demand curve in our favor.
1:46The other benefit of the AI is that AI gives you tremendous leverage because you can, you know, spin up agents, you can do many things uh for many people with just being you. And so, you know, I define technology as something that uh decreases the value of humans, uh but increases the value of a human. And so, that is very much what AI is doing. All humans, you know, base labor is becoming less valuable with AI. Somebody who can use AI in the of themselves is more valuable. And so, it's it's never been easier to make gigantic amounts of value or money than it is today. And so, and also information is ever more accessible. And also I'd say the norm of having many years experience has been, you know, increasingly challenged. The need for accreditation and colleges and degrees has been I would say more or less dispelled, especially even at the top places and so at the bottom ones even more so, you know, notwithstanding the the classic lawyer, accountant, whatever.
2:40And so, for somebody who's like, how do I fast track to money? It's you need to learn everything you possibly can about AI and never stop and try and get one specific problem for a business that either requires a lot of head count, a lot of training to perform that function and then get AI to do it. You do that, you'll make so much money as you want. >> Yeah, and I think it's AI is almost like electricity. It's like when we came when we when they came up with the electricity the the light bulb for example, it's like great. Oh, now we can put these on street lights or whatever the first thing was. It's like no, no, no, wait, think bigger, right? What else can we electrify? Not just where else can we put lights? What else can we electrify? And that seems seemingly what AI is right now. It's like, oh, it's a it's like Google but it talks to you and it's like, oh, wait.
3:18You got the search engine, cool. That's fine. That's the street light. But it's the AI function of how do we make this so that it can tell you the optimal, I don't know, battery charge of every electric car in the world and then tell the communicate with the grid. That's like a billion dollar idea. And it's it's sort of a we have to have well, first of all, educated and younger people wrap their minds around this problem cuz right now old old older folks are like, oh, it's just a fancy it's Google 2.0 when it's a completely different thing. It's like electricity 2.0.
3:48>> I I would just pause it to make this uh tactical for the people who are listening. Like having the billion-dollar AI idea is worth exactly zero dollars. >> Well, yeah. >> To to be clear. And so, I would encourage you to simply think about how you can apply AI to one of the eight functions, which are going to be fundamentally the departments that exist in a business. A small business won't have all eight departments. A bigger one certainly will, right? And so, you have marketing, you have sales, you have product, you have customer success or support, you have IT, you have recruiting, you have HR, and you have finance.
4:18Legal, if you want to add it in. >> Sure. >> Those [clears throat] are the functions. Every business has these things, and that's because those things must occur in order for a business to continue. And so, all you have to do is pick one of them and say, "Okay." Cuz cuz right now you're trying to boil the ocean. You're like, "I want to AI-ify." It's like that doesn't mean anything. I want to electrify the world. That means nothing. So, it's like, "How do we apply it in this very, very specific context?" And then that will allow you to kind of eat the elephant one bite at a time. >> Mhm. >> Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.
4:43So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through, and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages, and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information. And if you want us to actually help you de-constrain the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team, and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas, and we'll do this in person live.