Stop looking for the next cheap place to get leads and fix the root issue:

0:00So he's selling same number of people as I was, >> [music] >> but we're making 70 times more profit than he was. And his cost to acquire customers was about the same as mine, [music] selling about the same number of units. But the main difference is that his customers were worth $5,000 and my customers were worth $42,000. And so [music] the thing is is that he just ran ads about like hey, if you're in fitness and you want to make money, come [music] to me. And my ads were you have to be a gym owner, you have to have a signed lease, you have to have at least 20 employees, [music] and you have to have at least 30 members at your gym. And the way that we figured that out was that we [music] looked at all of our customers, found the top 20%, said what do these people have in common, and then [music] we made that the qualification. And then that ran through every part of the funnel.

0:43>> [music] >> So that was in the ads, we said this is who it's for, this is who it's not for. If you're a trainer, if you just want to make money online, if you want to do all these things, this is not for you. If you want to attract better customers, you have to be able [music] and willing to turn away worse customers.