Warum sollten Kunden dir überhaupt glauben?

0:00I I use the acronym Wisby like why should I believe you and I just have that above uh like in our creative room like so the guys know it's like we should always be thinking like everyone comes in with a huge amount of skepticism like everything's fake everyone's lying why should I believe you and like we have the the skateboard uh group that we have it's like well here's me doing a 1200 like you could just start with that and be like anyways here's how you do an ollie and so what I found also to to kind of piggyback on Sam's point is that we will often Look for the jacket that can keep you warm on the tip of Everest and then degrade that down to say, "Okay, well, it'll probably keep me warm on the way from the car to the to the door of my house." We look for the the the car that can go off-roading and all this stuff. And you're like, "Okay, so if in case it snows, I'll probably able to get to work." And so sometimes we have to be this, and this is fundamentally how brands are built, like why did Red Bull, you know, do a space jump? It's like, okay, well, if that guy can parachute from there, it's like, it'll probably maybe wake me up a little bit when I'm tired. [laughter] No, but it's like, so these extreme examples are so important to enforce your brands, your authority. So people think, okay, well, if he did that, if that guy vibe coded a a $10 million app, he can probably help me automate my email. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish, I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it. And then what steps we actually took to graduate.

1:37And we've done this across software, physical products, uh service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.