Glamping-Resort: Vom Übernachtungsgeschäft zu Retreats

0:00Unternehmer/Gast I have a glamping resort, 40 units. We talked yesterday. We're doing We're doing just under 2 million. I want to be at 20 million. >> [clears throat] >> The restraint is obviously the amount of units, and glamping was always the model to get us to selling retreats at higher tickets. And so, we're there. Like, we're profiting. We had just under 500k in profit last year. And so, I guess the question is, do I do more of what I'm currently doing and create a bigger profit cushion cuz we're doing a lot of reinvesting, or do I shift to the retreat model at this time and start trying to drive that higher ticket? I think it depends on what you want. I mean, you know what my actual answer would be.

0:36For sure, do more. That would be my my answer. But, when we talked last night, you had a a big desire to shift into kind of the men's retreat thing. That's what you're building your whole personal brand on. Yep. And so, in that instance, if you have lead gen that's already available to you, then selling into an existing distribution base, really the only thing you're adding is cuz you're already doing a lot of these other things. And so, this is also a really good frame for thinking through organizational change, which is what does it change about what I do? Right? Just very simply. Like, what actually changes to my Like, to my day-to-day? And so, for your day-to-day, what would change is you're going to be leading these retreats that you're currently not doing. You're going to have to hire and train a sales team.

1:13Uh you're going to have to build out funnels, and you're going to start running ads. Now, you do have some organic, but you'll probably need to run ads to hit the volume that you're trying to go for. So, for you to hit 20 million, if that's the goal, it's a timeline thing. You would probably be able to hit the 20 million with the existing 40 uh you know, glamping sites that you have if you'd started running ads and just selling the retreats at kind of like the $5,000 price point for 2 days for the guys that we're talking about last night. I think you could do that. It is a material change from the business, but that reverse engineers to $36 million a year um based on the math that we walked through yesterday.

1:47Alex If I wanted the the the the high likelihood bet, then I'd be like, how do we go from 4 40 to 400? Um and that one is sellable. This one is not. And so, that's kind of not not. It's just harder to sell. There's other There's more hair on the deal. So, I guess question one is, do you want to sell out eventually? So, that's a real question. >> Uh no. Okay. So, if you don't want to sell out, then that matters less. Um and do you feel equipped to handle kind of the the the acquisition side? Cuz for sure, you'll make more money faster if you sell the the high ticket thing. Yeah, like my passion is in hosting the retreats. That's why we created the retreat center, so Then then, in this rare instance, I would say you basically built up this asset to facilitate you doing a cooler experience Like, basically, it's like what got you to here isn't going to get you to what you want to do next, but there's nothing wrong with what you did to get here because that's what allowed you to get these 40 campsites so that you could deliver a service in a way that other people can't. And I think that is a unique differentiator. And so, at the beginning, I think we talked about like, just do one a quarter.

2:44Alex Start there, and then it's like, okay, I think I can outsell that. It's like, great, do one a month, and then do one a week, and then we basically can spell our way up to doing, you know, two a week, and at that point, you're at 36 million. Yeah, sounds good. And And again, you you would think you would just do that all with like Facebook ads or ads essentially and just really ramp the ads up. Yep. And on the back end, what I would do is just immediately get them to book the next time that they're that they're going to come back and so that you could create some more reoccurring revenue. Yeah, awesome.

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