Warum dein spirituelles Coaching-Angebot nicht verkauft

0:00This is Sean. Okay, 500k top line, 300k bottom line, signs of abundance, we got 5 minutes, Hermosi hotline. What is the thing that is limiting your growth? How can I help? >> Well, great to meet you. The thing that's limiting my growth right now is I feel like the initial version of my offer when it goes out to market is not as sexy as it possibly could be. I have a spiritual coaching practice. >> Okay. >> Often times people don't really hook into that really quickly because it's like too ethereal.

0:26>> Yeah. >> Looking to make it systematized, clear, to the point to where it um just just the way they they understand what they're getting, they understand the value they get out of it, and then spinning off a very specific offer that allows for exponential growth. >> What do they What do they get? >> So, currently what they get >> Not the features, the outcome. >> Um the outcome is is a centeredness. It's It's a true centeredness that um is removing the patterns that they've had their life, the childhood trauma, you know, cycles that they've consistently been in. Um that's what they get. Like they they actually truly understand a level of awareness to where the consciousness that they have been taught into, they break those cycles and they walk through the door um to understand the depth of themselves.

1:10>> So, it's behavior change. >> Sure. Yeah. >> Okay. Got it. >> you. >> Great. >> [laughter] >> Great. So, you you do bad stuff, stop doing bad stuff, you want to do good stuff, start doing more good stuff. Yes? Exactly. Fantastic. Okay. So, I think uh you know >> [laughter] >> It's so good. >> I think I think I I would just I think I think you probably need to change your vocabulary. Cuz even the name of the of the of the company, Science of Abundance, and then you said that we teach You have a spirit spiritual things, what you said?

1:36>> Centeredness. >> Centeredness, yeah. And centeredness again, it's like we have a big issue of definition of terms. And so, I would say I'm an objectivist overall in terms of how I see the world, which is why I think people enjoy I think why I get a disproportionate amount of views and things like that on my content is because um I try to define terms. And so, I think that right now you might have some people that you are Think about it like this. You're rolling roulette in your marketing and hoping that people who've heard the word centeredness have had a positive experience with that word and as a result make that association with you. There's a very small percentage of people who've done that. The vast [clears throat] majority are confused and have no idea. All right? And so we want to market or in our language use the lowest common denominator language so that the maximum number of people can comprehend the message and ultimately understand it. And if they understand it and we're clear, we we increase the likelihood they they comply with our request. They do what we want them to do.

2:29Right? And so fundamentally right now, how are you advertising? >> Uh meta predominantly. I have all social channels about 400,000 followers currently. >> Oh, interesting. >> kind of drop in. >> Okay, and what do you sell? Like pri- like price point? >> Uh price point ranges um any anywhere between like low end ticket is 97 and goes all the way up to $2,000. >> Okay, what's the sales process?

2:55>> Uh currently the sales process is literally all online. >> Okay. >> There's no nothing like a sales team. >> Just check out? >> out is done. >> Okay, but you go uh like organic to webinar to check out? >> Organic to webinar to check out. Yeah, and there's some paid ads that run around it. >> And then in the in the webinar you give them all these different options? >> Uh I give them one option. >> Okay. >> Follow them through so they graduate up into the different levels. >> Uh so they start at like a 97 and then they work their way up?

3:22>> Yeah. >> Heard. Do you have any sales? >> Yeah, we have sales. Yeah, we're doing >> No, no, no. No, sorry. I I use See, definition terms. Do you have sales No, see like dude, this is perfect example. Do you have sales people who call the people who buy the $97 thing to sell the expensive thing? >> No, I don't. >> Okay. So I mean like Well, thing number one uh is if you just had somebody who called all the $97 people and then sold them a $3,000 thing, you would make significantly more.

3:49>> Amazing. Okay, yeah. >> Okay. And then I would begin the call erasing almost all of the language that you're using and saying, "What are the things that you're doing in your life that you don't want to you don't want to do anymore? And what are the things that you wish you were doing that you're not?" >> Okay. >> And then you say like, "The point of this call is to increase the likelihood that you do the things that you want to do and stop doing the things you don't want to do. And the good news is, we have a five-step process that we've done this and we've an 80% success rate." >> Correct. >> So, if that sounds like a bet that you want to make, we'd love to help you out. How's that sound?

4:16>> Fair. I love it. >> Right? Because I think I'll bet you a lot of what you're doing is you're using a lot of jargon and a lot of like featuring and no one knows what that means, nor do they really care. Like, they just want the tooth pulled out. They don't care what drill you use. They just want the pain to go away. So, I would just focus on you're doing stuff you don't want to do, you're not doing stuff you do want to do, and we will help you bridge that gap. >> Fair. Okay. >> I'll give you I'll give you I'll give you one crazy thing. Um and Alex's kind of description around using language is really important because if they a confused mind stalls, right? And I I will tell you personal uh vulnerability, my therapist stopped calling herself a therapist and start calling herself a business coach for entrepreneurs. And literally her business her business took off. She went from she tripled her fees in 12 months just by switching what she did because people are they're they're not there's there's a stigma around it. The average kind of bullheaded entrepreneur is like, "I don't need a therapist."

5:10>> point at me? >> Me. Me. Me. Me. Me. >> Bullheaded entrepreneur. Yeah. Who's the average bullheaded entrepreneur I say? Taking shots. >> So, so uh I just want to reemphasize that that Alex is right on with the kind of using the right language, especially if there's a behavior bent to it. Cuz when you have a behavior bent to it, two things happen. One, it puts some accountability on them to actually change behavior, and it puts some accountability on you to deliver the thing that will help them change behavior. So, you get what you promised.

5:38>> Fair. Okay. That makes sense. >> Yeah. And so, once you talk in those terms, then the offer will actually become one. Like, for everybody clarity always like clarity beats a like if no one can even comprehend the offer like the biggest thing that you can do to increase your conversion rates across funnels, across ads, across emails is is is just describing things as you can observe them objectively. So, I think about I translate all my materials through like a court filter. So, if you're in the court and you say so and so was frustrated, they would say objection your honor because that's not a fact, that's an opinion. What they would say is that when that person came in the door, they spoke at a higher volume. They could say that her face was visibly red. They could say that she was sweating. They could say that she threw something at somebody. These are all things that are observable that no one can question. When we start talking in terms of the amorphous, it becomes really hard to understand. And so, I would use all of the observable in all of my marketing and sales so that people know what they're going to expect far more accurately.

6:33It'll feel like a superpower. It'll convert like crazy. >> Let me ask you this question. I love that and I get a lot more clear. >> Okay. >> If If if I wasn't able to if I were doing a challenge to get people to come through the door faster >> Yeah. >> like a 60-day transformational window >> Dude. >> Tell me what you think of this cuz I framed it off of the some of the things that I've been picking up from you lately. >> Yeah. >> $500 bet on yourself >> Yeah, win your money back first offer inside of the attraction offers inside of money models. And the course, by the way, for people who are watching, it comes out tomorrow for you guys, it's free. All right, relax, it's free for everybody. But

7:05>> [laughter] >> So, win your Yeah, the win your money back offer I think would smoke for this for this uh for your for your for your type of business because it's all behavior change related. >> Exactly. And so, what I'm doing is that I have a I have a a set of things that you do every single day, you submit that into the community right here at our school. Give you 50% of your money back if you actually get through 85% of it. And then five people would be voted by the community where I'm going to give $20,000 to those five people at the end who the community basically uplifts. And then of those five people, they can be nominated to become coaches inside of the community. So, I built an entire flywheel.

7:35>> Okay. >> Does that work? >> Uh I I like the the Yeah, no, I think I think there is a little too much. There's three things. I'd write like I if I were you, I would do I would do the following. Do the win your money back. Instead of 50%, make it 100%. >> Okay. >> The the the 100% money back is a store credit, not cash. >> Okay. >> That store credit then rolls into rollover upsell into a year with you.

8:03>> Okay. >> Okay? So, $500 great. A year with me is 5,000. Great. We'll take the 500 roll it towards 5,000. Fantastic. Love this for us. Okay? Um >> Yeah. >> And then that's that's front and the back end conversion. Now, what are the things that are required for them to quote earn their own money back or win their money back? So, thing one, I like the the habits and behaviors. That's good. That's what gets them results. The other half of the things that you want to do in a win your money back is get them to promote. All right. And so, that means now depends on the nature of the service and how people feel about this. So, you'll know this part better than me, but I would say at the very minimum in order to get the money back or win the store credit, you have to leave me a testimonial.

8:38Okay? Number one. Uh number two, uh you got to make a public post before and after. Uh number three, you got to turn in your you know like turn in turn in your before's and your after stats. So, you can either make a public I'm giving you different variations of this. So, like a more watered down version of like I don't want to post it. It's fine. Then you got to turn in before and after's and I want them in these formats and I want them on these multiple sites. So, I want you to do it on Trust Advisor. I want you to do it on Google. I want you to do it on Yelp. I want you like I want you to do it in this Reddit forum.

9:05Right? Like these are the four places I want you to post this testimonial. Um and that is required in addition to the things they have to do to get the results. So, the things that someone does are activation related and advertising related. Those are the earn your money back components. And everyone's like, "Wow, that was a little bit more nuanced." That's why I wrote a book about it. Um so, uh I would do it from that perspective and by doing it that way, if you want to get super sayan on it, which I would recommend, why not? Um I always included satisfaction uh guarantee. So, it's basically a double guarantee. So, it's like not only uh can you earn your money back if you for any reason, feel like you got $499 value when I charge you $500 at any point, you know, 6 hours or 6 weeks into this thing, you can ask for your money back.

9:44Now, for me personally, I did I I almost never had anyone ask for the money back from a satisfaction perspective because the win your money back frame is so strong that like, you know what I mean? And I only pulled that out if I needed to, you know, close a deal or something like that. >> Right. >> Cool? You like that? >> this Yeah, I love that. What about this $20,000 giveaway thing? Not too much? >> I just don't think you need to. You don't need to. Yeah, you don't need it. >> Okay. >> So, you're you're trying to combine you're basically trying to combine three different uh attraction mechanisms and again, clarity.

10:12Like down the middle. Right down the middle, fastball. Like if it's if it's a good pitch, they'll swing. >> Okay. >> Cool? >> Perfect. Thank you, man. >> All right, thank you, dude. Appreciate you. Thanks for donating the books. >> Absolutely. >> All right, rock and roll. If you are a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it.

10:41And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.