Ein Produkt bauen, das niemand ablehnen will

0:00How do you know when something like the book is is ready to go after 19 drafts? Why not 20? Why not 27? Why not 127? Because at that point, there was nothing else that I could think of that I could do to improve it. >> So, most people will ship something and be like, well, because like I'll give you the editing example. So, someone says this video, I just edited it. And I say, cool. If I give you two more hours, what would you do? They'd be like, well, I'd probably do this better. I'd probably do this better. I probably do this better. I'd be like, "Okay, do that. Come back." Come back in two hours. Be like, "Okay, if I give you two more hours, what would you do?" "Well, I would probably do this, this, and this."

0:37"Okay, cool." They come back. Now, here's the trick one. If I give you 20 hours, what would you do? Well, [ __ ] I would probably restructure the story entirely to make it really flow. Not just like the surface level edits, but I'd really structure like really just rearrange the entire thing to make it like way better. Okay, do that. And then that clip gets a million views. And so it's like there's sure there's duct tape and and there's lipstick that you can put on stuff, but like why go from version 18 to version 19, right? Because probably version 18 given the audience I've had will probably would probably still be a bestseller, right? But in my opinion, the difference between great and world class is is so much more effort on the front end, but so much more output on the back end. Meaning, I could spend half as much time on this book, right? And I'd probably sell close to the amount of books that I'll probably sell like from the event and all that stuff. Like people will buy it, right? But it's the second wave that won't happen. It's people will say this book was good, but they won't be they won't it won't blow their minds, right? Because it'll have just been like enough stuff that wasn't totally broken down all the way. The hard work of digesting a concept that takes four days to break down one paragraph. Like my team laughed about this. Actually, my CEO of Gym Launch, um I I sent him there's a there's a there's one page in the book that's special.

2:08I'll just I'll just leave it at that. All right. And I um and I sent him a draft of that page and uh I read it to him out loud and off-handedly I was like, "Yeah, I've put I've I've spent the last 20 hours on this over the last two days on this one page." And he didn't say anything about it. But he then made a clip about that because because to me that's how long it took me to write every page if you do the math. Like I spent 10 hours basically on every single page in the book. And so for him, he was like, "Thank you for resetting my minimum standard." And so a lot of times I think if you looked at the book and what it'll probably do afterwards, um it it seems significantly Michelangelo used this is he used to say, my buddy Michelangelo, uh he said, "If people saw how much work I put into my art, they wouldn't think it's as exceptional as it is."

2:59And so a lot of the exceptionalism is that people see the output, not the input. And so people said, if I said, hey, I spent 2,000 hours on this book, maybe it's not that exceptional when you think about it like that, right? But it is exceptional compared to people who put 50 or 100. And so if I put 20 times the work into a book and it becomes three times better than other books, my output to input ratio on the front end is way worse than theirs. But I would rather spend two years building an exceptional product and then let all the customers of that book spend the rest of their lives promoting it for me than spend two months making a decent book and then have to spend the rest of my life promoting it because no one else wants to do it for me. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business.

3:59What the constraint feels like what are the symptoms of it when you're going through it. And then what steps we actually took to graduate. And we've done this across software, physical products, uh service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.