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Was du mitnimmst
- Ein Video komplett mit dem iPhone gefilmt, wackelig und ohne Stativ, holte trotzdem fast 2 Millionen Views.
- Aufwendige Bearbeitung bringt oft nur wenig, vielleicht 10 Prozent mehr Wirkung.
- Der schwierige Teil bei Content ist das Nachdenken über die richtigen Worte, das meiden die meisten Leute.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00I did this experiment with my team because sometimes my my editing team gets like they get cute. You know, they get they they want to get fancy. So I said, "Hey, this next one we're going to do the entire thing on an iPhone." All right, so the whole thing is on an iPhone. The audio is crap. It's shaky. A guy's holding it. No tripod. Like no That's all it was. But um it was just about like a concept that I knew was going to do really well and it got like, you know, 1.7 or something, you know, almost 2 million views uh from that video.
0:25And I was like, "We spend so much time in post on some of these videos and like it doesn't matter." Now, it might matter a little bit. It might matter 10% but are we appropriately appropriately allocating the resources towards the thing that's going to get us the highest return? And the answer is almost always no because the words are the hard part. The words you have to think. And that's what most people will avoid. Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.
0:53So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information. And if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at your business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.