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Clip · MoreMozi

What People Get Wrong About Content

Alex describes testing his team by shooting an entire video on a shaky iPhone with no tripod, which still pulled around 1.7 to 2 million views. He concludes that thinking through the words matters far more than production polish, which is the part most people avoid.

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Alex
Channel
MoreMozi

Alex Hormozi ›

More details
Format
Clip
Duration
1:46
Origin
MoreMozi videos
Transcript
Full transcript on this page

Key takeaways

  • Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.
  • And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance.
  • You can go to acquisition.com/roadmap, plug in your business information.
  • And if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out.

Chapters

  1. 0:00
    Abschnitt 1 I did this experiment with my team because sometimes my my editing team gets like they get cute.
  2. 0:25
    Abschnitt 2 And I was like, "We spend so much time in post on some of these videos and like it doesn't matter." Now, it might matter a little bit.
  3. 0:53
    Abschnitt 3 So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth th

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

3 segments

0:00I did this experiment with my team because sometimes my my editing team gets like they get cute. You know, they get they they want to get fancy. So I said, "Hey, this next one we're going to do the entire thing on an iPhone." All right, so the whole thing is on an iPhone. The audio is crap. It's shaky. A guy's holding it. No tripod. Like no That's all it was. But um it was just about like a concept that I knew was going to do really well and it got like, you know, 1.7 or something, you know, almost 2 million views uh from that video.

0:25And I was like, "We spend so much time in post on some of these videos and like it doesn't matter." Now, it might matter a little bit. It might matter 10% but are we appropriately appropriately allocating the resources towards the thing that's going to get us the highest return? And the answer is almost always no because the words are the hard part. The words you have to think. And that's what most people will avoid. Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.

0:53So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information. And if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at your business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.