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Das kostenlose Gruppen Modell mit hoher Conversion
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Was du mitnimmst
- Nutze ein Zwei-Gruppen-Modell: eine kostenlose und eine bezahlte Gruppe.
- Die kostenlose Gruppe hat mehrere Verkaufspunkte, zum Beispiel ein Webinar und persönliche DMs.
- Schreib jedem neuen Mitglied der Gruppe persönlich, das ist einfacher als gedacht und baut Vertrauen auf.
- Halte wöchentlich ein Webinar mit echtem Mehrwert und einem sanften Verkaufsangebot am Ende.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Assuming you are an expert have time to build an audience of 19k across all platforms, okay. Have credibility from a 10-year career and high-level education, have a low-ticket paid community 7 blah blah blah, okay. Would you focus on selling one-time high-ticket one-on-ones or group coaching via one-time offers in school? Okay, that's two. Or B, build selling a DIY transformation in video module and then upselling one-on-ones. Okay.
0:24So, I will I will reiterate the model that has been working best across everyone, which is a two-group model. One is free, one is paid. The free group has four conversion points. You have the five-module VSL, which is a webinar where you basically position that and the last video is a CTA. Uh you DM all the new members that come in cuz it's a lot easier to get people to start a free group and you include a one-on-one onboarding call. You do a weekly webinar inside of there where you, you know, provide value and then you soft pitch. Um and then there's a fourth conversion point that I forgot.
0:54But those are the three, if you just did those three, you'll be further along than most people. Drive everything to the free group. That's the lead magnet. You have three or four ascension points that get people uh on the phone to then sell them into your paid community. The paid community you can have as a one-time thing, uh you know, an annual membership or you could have it as a monthly. To me, it doesn't matter as much from that perspective, but that's that would be the playbook.