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Was du mitnimmst
- Alex trägt seit seiner ersten Firma United Fitness immer nur Kleidung mit dem eigenen Logo.
- Bevor er sich neue Kleidung leisten konnte, ließ er sein Logo einfach auf alte Klamotten drucken.
- Er trägt nie fremde Markenlogos, weil das kostenlose Werbung für ein anderes Unternehmen wäre.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Why do you always wear your logo? >> So, when I owned my first business, United Fitness, I put my logo on a shirt, and then I just wore that every single day. And then I did the same thing with Gym Launch, and Prestige Labs, and Alan and now Acquisition.com. I have everything I have on all my shirts and on my hats, because it's free marketing. And so, even before I had a lot of money to could buy shirts in bulk, I literally took all my existing clothes that were completely other brands, took them to a screen printer, and was just like, "Print this logo on all of them." And that's pretty much how I've done every single business, because if I'm going to walk around all day talking to people focused on this one thing, which is growing my business, why in the world would I wear someone else's logo to help them promote their business for free when I'm the one who's doing the pounding the pavement and talking to people? It seems ridiculous. In fact, I don't really understand why other people don't wear their logo all the time.