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Key takeaways
- >> So, when I owned my first business, United Fitness, I put my logo on a shirt, and then I just wore that every single day.
- And so, even before I had a lot of money to could buy shirts in bulk, I literally took all my existing clothes that were completely other brands, took them to a screen printer, and was just like, "Print this logo on all of them." And that's pretty much how I've done every single business, because if I'm going to walk around all day talking to people focused on this one thing, which is growing my business, why in the world would I wear someone else's logo to help them promote their business for free when I'm the one who's doing the pounding the pavement and talking to people?
- In fact, I don't really understand why other people don't wear their logo all the time.
Chapters
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Abschnitt 1 Why do you always wear your logo?
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00Why do you always wear your logo? >> So, when I owned my first business, United Fitness, I put my logo on a shirt, and then I just wore that every single day. And then I did the same thing with Gym Launch, and Prestige Labs, and Alan and now Acquisition.com. I have everything I have on all my shirts and on my hats, because it's free marketing. And so, even before I had a lot of money to could buy shirts in bulk, I literally took all my existing clothes that were completely other brands, took them to a screen printer, and was just like, "Print this logo on all of them." And that's pretty much how I've done every single business, because if I'm going to walk around all day talking to people focused on this one thing, which is growing my business, why in the world would I wear someone else's logo to help them promote their business for free when I'm the one who's doing the pounding the pavement and talking to people? It seems ridiculous. In fact, I don't really understand why other people don't wear their logo all the time.