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Key takeaways
- Instead of saying like those don't work for me, just say like I don't know how to make them efficient enough for my business.
- Just focus on improving the one constraint that's in front of you instead of saying meta ads don't work.
- What do we need next?
- We need them to book.
Chapters
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00Advertising always works. It's just about how efficient you are. Instead of saying like those don't work for me, just say like I don't know how to make them efficient enough for my business. Just focus on improving the one constraint that's in front of you instead of saying meta ads don't work. You have to think, did we get clicks? Yes, we got clicks. Okay. Are they opting in? No. Go back to the ad. Clarify the ask. Make sure the targeting is right. Are we getting optins? Yes.
0:28What do we need next? We need them to book. Great. They're not booking. Go back. Let's go through the click journey again. Right? Like just focus on the one thing that's in front of you and just solve them one at a time rather than just think like this doesn't work. It stops being this mythology. Like you just have to make it clear and obvious that this is what they need to …