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How offering free gigs can crack the high-end event market
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0:00We uh do event entertainment. Now, we do about 1.2 in revenue. Strength we have is that the people who are doing these big shows now have been in the industry for around for 30 years, and they only trust these older bands. And so, we're trying to break that moat that they have. >> Yeah. I think you have a branding and demand problem. So, the the people who are doing these big venues, I'm sure they ask for money to do them. Would you be willing to do some for free, which is better than what they're getting for paid, cuz that's bottom line for them? And then, you can post on social media about you doing these massive ones. And it This sounds kind of out of left field, but it's actually really common uh in a different space entirely, which is like realtors.
0:40>> Mhm. >> So, they want to sell houses, and they're known for selling a sh- $400,000 houses, and they're like, "How do I sell $10 million houses, but I can't get into that because no one believes that I can sell a $10 million house, but I can't stop selling these $400,000 houses." True, but you can stop advertising that you sell $400,000 houses, and we need to get you in front of $10 million houses, which means you can go to somebody and say, "Can I co-list this? I'll do all the work, and you take the commission. I just want the credit." And then, we want to publicize the out of it so that you can get the referrals from those people because they're like, "I want to advertise that you did the Super Bowl," and not say that you did it for free, and then every other smaller venue that's in between where you're currently at, all of a sudden is like, "Yeah, let's go with those people." And all of a sudden, because you're like, "How do I crack the moat?" Well, it's like you need a battering ram, and free is a great battering ram.
1:22Especially if you're good. And I would be transparent about it. It's like, "Listen, we crush this stuff. I know that you have some some tried-and-true people. Give us one shot." >> Appreciate it. >> Yeah.