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Warum gescheiterte Versuche den größten Mehrwert liefern
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Was du mitnimmst
- Wenn ein teurer Test nicht funktioniert hat, erzähl deiner Community trotzdem genau, was du ausprobiert hast.
- Ein R&D-Team testete alle zwei Wochen für 50.000 Dollar eine neue Idee, selbst wenn die Hälfte davon nichts brachte.
- Mitglieder sind froh, wenn du eine gescheiterte Idee schon getestet hast, weil sie es dann nicht selbst tun müssen.
- Menschen treten Communities bei, um Zeit zu sparen, weil du Informationen vorher schon für sie ausprobierst.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Can you explain how you would position the build with me value prop that you talked about in one of the Q&A's? I think he's referring to when you haven't built out the course yet. Yeah, how can I sell people to build this community with me as I learn? Yeah, so the the real real is literally what Evelyn's content strategy is is what you do inside of a group. You do stuff and you say, "Hey, I tried this." So, I will tell you this story cuz it will resonate with with hopefully some of you.
0:26Um when I was running Gym Launch, I had an R&D team. And so, that's research and development. And so, what they would do is every 2 weeks they'd run a $50,000 test. Like in 50 grand they'd say, "Run a test on one element that's going to help gyms." So, it could be a short break hack. It could be a It could be a way to set up the lobby. It could be uh a landing page test. It could be a new ad. It could be whatever, right? Just whatever they think would be something that'd be valuable. And so, you spend 50 grand on it. Mind you, this is something that the gyms didn't have. And then, they would spend all this time working and collecting all the data. And then, here's what's crazy is that half the time it didn't beat the control. It didn't beat what we were already doing.
1:02And so, they thought, and this was an early conversation, they're like, "I guess we're not going to have anything to announce this week." I was like, "What are you talking about?" I was like, "You did 2 weeks of work and 50 50 grand." I was like, "We're just going to tell them the exact thing that we did and just tell them it didn't work." And you know what? When we had attendance for this call, the amount of people were like, "Oh my god, I was thinking about doing something like that. I'm so glad you did it so I don't have to." That's value. And so, the whole document is is the again, people go into communities to save time.
1:32Everyone has access to all of the information on the internet on Google for free. We are curators of that information. And so, we want to compress down as much value as we possibly can per second of consumption. And a lot of that is giving relevance to the data that we have by doing it ourselves. Cuz anybody here seen like the TikTok trends where it's like the dog puts his hand on the on two people's hand, if you've seen that, or there's like uh hey, this is a new way to like gut an avocado or something. Whatever. It's like And then, you have somebody who just watches the video and then like tries it and it's obvious that it's like a normal person trying the trend. And the thing is is those videos crush, too, because people are like, for some reason, even though I don't know either of these people, this guy looks like a regular person. This looks like a super kitchen mom. And so, this regular person is like, "Holy cow, I just gutted an avocado with a spoon." or whatever the hell it is, right? And so, you get to be that regular person and then they believe that it could work for them because it worked for you.