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Clip · MoreMozi

You only need 10 testimonials

Answering someone unsure if their case study is proof enough, Alex says the first 10 testimonials matter far more than any that follow, pointing to his own book's thousands of five-star reviews as proof returns flatten fast.

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Alex
Channel
MoreMozi

Alex Hormozi's best lessons ›

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Clip
Duration
1:27
Origin
MoreMozi videos
Transcript
Full transcript on this page

Key takeaways

  • I've ran ads for my biz for two years and 8xed their business.
  • 8x their business.
  • I learned everything about the business, but I'm not sure if it's enough proof to talk about and get new clients on the niche.
  • Um, but I would say like can you like can you work for more customers for free or at a discount?

Chapters

  1. 0:00
    Abschnitt 1 I've ran ads for my biz for two years and 8xed their business.
  2. 1:20
    Abschnitt 2 So that is my TLDDR.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

2 segments

0:00I've ran ads for my biz for two years and 8xed their business. Oh, for a biz, not your biz. 8x their business. I learned everything about the business, but I'm not sure if it's enough proof to talk about and get new clients on the niche. I mean, some proof is better than no proof for sure. Um, but I would say like can you like can you work for more customers for free or at a discount? Like I'm telling you everybody like you will you will shortcut your path to success by getting 10 testimonials more than just about anything else because that's like if you look at a conversion page, you look at a VSSL, you look at a sales process, if you show 10 testimonials, it's about all you really need because once you have 500 or 5,000 like like I do, um there's actually not a lot of incremental benefit. There's not a ton, right? Like if the you know the offers book is 27,000 five stars, at a thousand five stars, people are like this book is probably good, right? And there's there's very there's very diminishing returns uh when it comes to getting testimonials, but those first 10 matter. So like the amount that you can charge, the amount of experience that you're going to earn, uh the amount that you'll be able to convert from a sales process, the amount of people who will respond to your advertising, your outreach, huge difference. So it's like it will take you less time to get 10 paying customers by getting 10 free customers first and then and flipping some of them to paid and then using their testimonials to get 10 more than to start from scratch and try to get 10.

1:20So that is my TLDDR. I do think you can lead with your very compelling example.