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13 years of business advice in 1 minute: raise prices, advertise more, focus on one product
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Key takeaways
- I've been in business 13 years.
- And I'm going to compress 13 years of business advice into this one video.
- You should unify sales and advertising.
- Talk to customers to solve all your problems.
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Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00I've been in business 13 years. I sold nine companies. My last company I sold for $46.2 million. My current portfolio at acquisition.com is over $17 million a month. And I'm going to compress 13 years of business advice into this one video. Have something extremely expensive to sell that you never even plan on selling. No one knows you exist. Advertise more. Always start for free. Always. Proof over promise. Raising prices almost always makes you more money, but you hear no more often. You should unify sales and advertising. Talk to customers to solve all your problems.
0:35Until you're at $100,000 a month, advertising is all of your focus. Before you even think about doing something new, do 10 times more of what's already working. The hardest work is the work that you don't know how to do. Under a million dollars a year, it's one channel, one avatar, one product. We need to be reminded more than we need to be taught.