The YouTube player loads only after you click. Alternative: open the original directly on YouTube.
Key takeaways
- I'm going to compress 13 years of business advice into this one video.
- You should unify sales and advertising.
- Talk to customers to solve all your problems.
- Until you're at $100,000 a month, advertising is all of your focus.
Chapters
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00I'm going to compress 13 years of business advice into this one video. Have something extremely expensive to sell that you never even plan on selling. No one knows you exist. Advertise more. Always start for free, always. Proof over promise. Raising prices almost always makes you more money, but you hear no more often. You should unify sales and advertising. Talk to customers to solve all your problems.
0:26Until you're at $100,000 a month, advertising is all of your focus. Before you even think about doing something new, do 10 times more of what's already working. The hardest work is the work that you don't know how to do. Under a million dollars a year, it's one channel, one avatar, one product. We need to be reminded more than we need to be taught.