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Short · MoreMozi

You Don't Need MILLIONS of Followers

Alex cites two businesses making over a million dollars a year with under 5,000 followers, arguing a small but tightly targeted audience beats broad reach if the content solves a real problem.

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  1. 0:00
    Abschnitt 1 I have two businesses that I looked at in the last year that were doing over a million dollars a year with less than 5,000 followers.

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Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

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0:00I have two businesses that I looked at in the last year that were doing over a million dollars a year with less than 5,000 followers. You absolutely can make plenty of money with a very small following as long as you make content that's directly valuable for that following. If you're making stuff about how to fix pianos because you're a piano repair guy, you might be like, man, I'm only getting, you know, a,000 views a video. It's like, yeah, but the market of people who are buying pianos might be significantly smaller than the market of people who just want to be entertained or distracted, right? If I were to think to myself like I have a room of a thousand people that are going to watch this and all of them are only interested in fixing pianos, that's a hell of an opportunity.