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Acquisition HQ Workshop · MoreMozi

Helping a B2B Lead Gen Agency Improve Lead Quality

Alex tells a B2B lead gen agency not to kill their profitable Meta ad channel while testing LinkedIn, and pushes the founder to think in ROI terms: at a better return ratio, spending more even with diminishing returns still makes sense.

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People
Alex
Channel
MoreMozi

Alex Hormozi ›

More details
Format
Acquisition HQ Workshop
Duration
3:02
Origin
MoreMozi videos
Transcript
Full transcript on this page

Key takeaways

  • We're getting a lot of leads, but they are low salaries, basically profiles, and we need so we compensate implementing a R1 R2 sales process, you know, like qualifying for 10 minutes and then you go on this.
  • Uh so we are thinking about changing the platform where we spend our ads.
  • We're spending around 10K a month, but a bit more uh on Meta ads only and maybe switch to LinkedIn or Twitter or >> I mean LinkedIn will for sure murder for what you're looking for.
  • Um cold outreach I mean I would I would do LinkedIn if I had to do this in order, I would one I wouldn't turn off from it ads.

Chapters

  1. 0:00
    Abschnitt 1 My main constraint right now is the quality of the leads we're getting.
  2. 1:00
    Abschnitt 2 I would yeah, I wouldn't like don't stop the flow.
  3. 1:58
    Abschnitt 3 And I think that that takes you from 3K to like 10K or or 12K, right?

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

6 segments

0:00Unternehmer/Gast My main constraint right now is the quality of the leads we're getting. We're getting a lot of leads, but they are low salaries, basically profiles, and we need so we compensate implementing a R1 R2 sales process, you know, like qualifying for 10 minutes and then you go on this. And so what we are trying to do is to get to the higher salaries and with more seniority where they the ROI for our office is better.

0:27Alex Uh so we are thinking about changing the platform where we spend our ads. We're spending around 10K a month, but a bit more uh on Meta ads only and maybe switch to LinkedIn or Twitter or >> I mean LinkedIn will for sure murder for what you're looking for. Like I mean you're looking for executives who want severance packages. Or cold outreach, no? For what? Cold outreach. Um cold outreach I mean I would I would do LinkedIn if I had to do this in order, I would one I wouldn't turn off from it ads.

1:00Alex I would yeah, I wouldn't like don't stop the flow. Like keep the like you're making money with it, right? So then just make more money by doing this other thing on top. Like don't stop that. Um okay. Yeah, just >> Sorry, it's my way of saying it. It's best other >> Yeah, yeah, by all means test other things. But what's the return on this one again? I know you told me last night I can't remember. Three to one. But we talked about just adding the performance piece. So if you added the performance piece and you're doing 10 to one, would you care?

1:27Um that would be fine. >> [clears throat] >> Yeah. I I mean I concur. It would be fine as well. Well, then it's let me ask you this. If if you were getting 10 to one, would you spend more on Meta? We tried to spend more, but then the the some diminishing returns. Well, of course, but now you got 10 to one, but then you can get three to one with 10 times the spend. We need to be more creative. We need to to do more creative every week. Okay, so I think so we talked about this last night, but I think that you add in that performance thing would be like step one.

1:58And I think that that takes you from 3K to like 10K or or 12K, right? Per customer? Right, so that takes you from one to three or three to one to 12 to one if you just made that one change. So the diminishing return which goes from three to one to two to one means you go from 12 to one to nine to one. So you're still killing.

2:23Alex Right, so sure I'll bet your ads could use work. Sure, cuz you're spending around a month. You're not spending money anyways. But um I would do that first before I even start another platform. Because you might just be fine and just need to like tweak the LTV. Okay, just do that. Okay. Sweet. Yeah. So if you've hit a revenue ceiling or your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's where my team spends two days with you to identify the thing that's holding your business back. And so if that sounds interesting, click book a call and if you're a fit, we'd love to potentially see you out here in Vegas.