Helping a Paid Ads Agency Fix a Lead Quality

0:00Unternehmer/Gast Paid ads agency. Cool. Uh Google or better? Both. Okay. Totally different monsters. Yeah. But um I worked 12 years at various software companies at Google and I saw how important that was to us. So I just went and built it. Figured that out. Yeah. Um my biggest issues are SQLs that fit within my zone of genius. All right. And then Who do you sell to?

0:24Primarily companies spending over 100k. And that's Per month or per year? Per year. Per month. Okay, per month. Got it. Okay. Um and then on top of that, like what you just talked about and what other people talk about, is when they replace agencies and hire in-house. Okay. Which cuts LTV short. Unless you plan for it. So if I plan No, I said unless you plan for it. Yeah, yeah. You just bake it into how you do things.

0:50Alex So those are my two problems. Okay. So the I mean the the them trying to bring it in house I would bring it up front. And um I would Have you read that chapter in the book? Okay. Good. So So I would say like cool. So what I'm going to do is this is the first part and then whenever you want to start bringing this in house, we'll switch from this to consulting and we'll manage manage the transition period and we'll stay on a consulting basis until you your team is outperforming what we were doing. Now if the team never outperforms what you do, then you stay on a consulting basis forever, but it's still the nature of the relationship's fun because like being a service provider versus being a consultant, totally different vibe.

1:29Which I'm sure you've done before. Um and so it actually goes from like subservient to you being a teacher, which is actually kind of fun. And so that'll extend LTV, it aligns your interests, blah blah blah. So that's good. Uh what was the other problem? All right. So for the how do you price the consulting compared to the done for you? Um What's your current done for you pricing? Typically 10% of media. Right.

1:58Um It's a good question. I mean honestly, I just uh I'd probably end up just saying like I'll either add in the consulting is either I mean I'll either add it in to what we're currently doing cuz they're going to need the they're going to need the the service from you while they're getting the consulting. Mhm.

2:26And then basically the question is after the consulting after sorry, after the delivery period's over, what's the consulting fee for after the fact? Yeah, that one I mean I'd probably look at something like I don't know, 30% just as a starting point. 30%? Of what you were doing. So probably like 3% of ad spend. Mhm. And so then you can just be like listen, the question is can I get your guy to be, you know, this much more efficient? If you think the argument's there, great. If not, no worries. So probably 20-30% is probably where I'd be. Okay.

2:55And then the second part is SQLs for my done in genius for those over the 100k. Um I just see uh any time they take over that's over 100k, I profit in a few weeks. Under 10k, a lot harder. Uh so I I want more SQLs that way. Right now my entire pipeline is through affiliate. Okay. And just referral partners and cup's worth. Yeah. You just you just need to go get what you want. So it's got to be outbound. So you're going to go outbound in terms of like high value targets. Uh so like cold call, cold DM, whatever.

3:32Alex Um one, two, you can make content very niche in terms of what you're talking about. Um that'll still get everyone, but you'll also get the good people. Um or you just use your own expertise of running ads and target those people. Mhm. So if I had to do these in order, I would probably start with ads cuz that's your bread and butter. And I would actually just start a campaign that's specifically for those people and calls them out in every single way you can. Like targets that way, but then the messaging has to be just super harsh. Like if you're not if you're not spending 100 grand a month, please just scroll past this ad. Like don't mess my pixel up.

4:03And probably LinkedIn. Yeah, I think LinkedIn has a lot of really good quality people. Yeah. So if you've hit a revenue ceiling or your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's where my team spends two days with you to identify the thing that's holding your business back. And so if that sounds interesting, click, book a call, and if you're a fit, we'd love to potentially see you out here in Vegas.