How Small Brands Should Think About Content Strategy

0:00My brand is super small. So would you rather do more volume than than put in more work on Brie? >> It's going to be an accordion. So it's kind of like the quantity quality thing. So anybody who's made content for an extended period of time, you what like a a typical process is like I have to make something. And then when you make something, if you make more than something, you get more than something. And then at some point you make so much something that you're like, man, I made five somethings in one of these somethings was responsible for like 80% of my output. You think, man, if I just took the amount of effort I take to make that one and I made it only two of them, I'd still get more views. And so then you cut from your many somethings to a few somethings that are better. And all of a sudden, your your production is the same in terms of output. And then you get better and better at doing that. And you're like, man, I've got two somethings. I'll bet you I could get to five something of that quality. And then you get to five something of that quality. And then one of those ones is even better. and you're like, "Oh, what did I do there? What if I just spent the time to make just the two somethings at that quality?" And then you cut it back down. And so, it's kind of an accordion that goes back and forth. Um, otherwise, you become a news channel and you have a post every hour. And there are there are for sure channels that do that and they they maximize, but their advantage like almost everybody who does like the extraordinarily high volume is news because the content is made for them.

1:13But the long tail on that content is like zero because after the week's over, the day is over, it just becomes irrelevant. Um, and so if you're an educator, >> yeah. >> Yeah. So with with with education, it's going to be the quality um almost more than anything. But you don't even know what quality is because you haven't done enough volume, enough repetitions to figure out like what works and what doesn't. And so I tend to prescribe volume as the first thing to do because you have this big data set that you can actually do something with. until you have that data to look at of like I did a hundred videos, these 10 did better than the other 90. What was different?

1:48Until you get to there, it's very hard to like learn anything. So that's why I just tell people to do more in the beginning. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

2:17And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.