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Key takeaways
- From a brand foundation perspective, it's how can I build a reputation over a long period of time, not necessarily with the intent to transact, [music] but simply to build a reputation associating myself with these positive things.
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Abschnitt 1 From a brand foundation perspective, it's how can I build a reputation over a long period of time, not necessarily with the intent to transact, [music] but simply to build a reputa
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00From a brand foundation perspective, it's how can I build a reputation over a long period of time, not necessarily with the intent to transact, [music] but simply to build a reputation associating myself with these positive things. That takes time. For one, lots of people to find out about you. And two, for a lot of people to develop a strong affinity and make multiple associations with you so that it's stronger. The classic example of that is somebody who makes content for 5 years and then launches a product and the product's immediately a billion dollar thing. Well, it's not that they made a billion dollars in a year. period that they spent 5 years letting the roots go down for the bamboo tree and then eventually it shoots …