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Key takeaways
- So for someone who has uh like hit their first million and their goal is to uh get to that 1 to three million a year that bucket and they now owns your entire $100 million book series all three books what would you tell them to focus on only for next 12 months >> depends on the business depends on the constraint but >> if it's a business almost yeah I mean almost all businesses so in a coaching business they're rarely supply constrained >> um and so they usually just need to advertise more
- >> right >> so it' be a leads book issue So provided they already have an so like the purple book helps you get your offer right.
- So once we have the offer and people are buying it left and right then it's okay we need to let more people know about it which is the blue book >> leads >> right and in that perspective keeping even the team size small as like just like we were talking three people you and VA did that and all with that bucket range ideal perfect I when I don't need to come into paid ads and all organic is working fine is is that even ideal to think about that like hitting that 1 to three million just organic
- >> I mean if you can do it organic it'll be amazing because you'll be super profitable I mean it'll be almost all margin um >> there does come a time Also, there's levels of organic, right?
Chapters
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Abschnitt 1 So for someone who has uh like hit their first million and their goal is to uh get to that 1 to three million a year that bucket and they now owns your entire $100 million book ser
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0:27
Abschnitt 2 >> right >> so it' be a leads book issue So provided they already have an so like the purple book helps you get your offer right.
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Abschnitt 3 >> I mean if you can do it organic it'll be amazing because you'll be super profitable I mean it'll be almost all margin um >> there does come a time Also, there's levels of organi
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Abschnitt 4 It's like dude if you actually charge money and had a sales process be crazy.
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00So for someone who has uh like hit their first million and their goal is to uh get to that 1 to three million a year that bucket and they now owns your entire $100 million book series all three books what would you tell them to focus on only for next 12 months >> depends on the business depends on the constraint but >> if it's a business almost yeah I mean almost all businesses so in a coaching business they're rarely supply constrained >> um and so they usually just need to advertise more
0:27>> right >> so it' be a leads book issue So provided they already have an so like the purple book helps you get your offer right. So once we have the offer and people are buying it left and right then it's okay we need to let more people know about it which is the blue book >> leads >> right and in that perspective keeping even the team size small as like just like we were talking three people you and VA did that and all with that bucket range ideal perfect I when I don't need to come into paid ads and all organic is working fine is is that even ideal to think about that like hitting that 1 to three million just organic
0:55>> I mean if you can do it organic it'll be amazing because you'll be super profitable I mean it'll be almost all margin um >> there does come a time Also, there's levels of organic, right? So, you can be on one channel, you can be on all channels, you can be all channels in high volume. There's usually a lot more room. Like, for everyone here, just to give context, like it it costs less than you think, but more than you think at the same time. So, like for the level of content that we put out, it costs like $3 million a year. I mean, it's not I mean, it's a lot, but it's not a lot relative to what we make on it. And so I think there's like it's weird because you've got the paid ads guys who are just like pure like money in money out and then the organic guys who like never want to spend anything because they're just so used to free customers and these guys charge this much and these guys charge this much [laughter] because they just have CAC at zero and they're like a I'm super profitable.
1:47It's like dude if you actually charge money and had a sales process be crazy. Um and so both of them are right. Um and they both need the opposite uh from from one another. But if you are a one to3 million dollar coach, um more people if more people found out about your stuff, if you doubled your leads, you double your business, right?