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What should marketing do?

Asked what marketing should focus on, the answer is narrow: generate leads that book calls, not try to do everything.

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Alex
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MoreMozi

Alex Hormozi ›

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Short
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MoreMozi Shorts
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Full transcript on this page

Key takeaways

  • What would you tell [music] marketing they should be laser focused on?
  • Of course, they need to do all the things, right?
  • >> I don't know if they do need to do all the things.
  • We take the best content and we turn that into ads and we turn those ads to book a call.

Chapters

  1. 0:00
    Abschnitt 1 What would you tell [music] marketing they should be laser focused on?

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

1 segments

0:00What would you tell [music] marketing they should be laser focused on? Of course, they need to do all the things, right? >> I don't know if they do need to do all the things. That might actually be an issue. [music] We make content. We take the best content and we turn that into ads and we turn those ads to book a call. It's the whole business. >> What do you think they should they should be focusing on? >> They should be generating leads that book calls.