The YouTube player loads only after you click. Alternative: open the original directly on YouTube.
everything from Alex Hormozi ›
Key takeaways
- Pick one of the core four, which is either going to do outreach to people you know, outreach to people you don't know, you're going to do paid ads, or you're going to make content, right?
- Get customers to do off of viral loop or you have employees that do the first four on your behalf.
- Which one would I pick if I were you?
Chapters
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00So, Alex, as a software dev trying to grow a startup app, what do you recommend? I mean, that's like saying, how do you advertise? Honestly, read this book. Pick one of the core four, which is either going to do outreach to people you know, outreach to people you don't know, you're going to do paid ads, or you're going to make content, right? The other four things you can do is get an agency to do that thing for you. Find affiliates to do that thing for you. Get customers to do off of viral loop or you have employees that do the first four on your behalf.
0:30Those are your options. Which one would I pick if I were you? In the beginning, you actually care more about revenue retention. And then eventually once you have revenue retention, then we have to figure out whether it's going to be viral growth or it's all based on like I can keep everyone who comes in um past month 12. But the issue is that no one knows about my stuff and then it just becomes a CAC to LTV ratio problem. It's just math after that. Okay.