The Only 3 Ways to Advertise

0:00If you want more people to know about your stuff, you have to let more people know about your stuff, which is what I wrote this entire book on, which is leads, right? And right now, there's only three things that you can do as a human being to promote anything. You can do outreach, which is one-on-one communication. You can do posting content or you can run ads. Now, with those three things, you can go get customers, you can get agencies, you can get uh employees using that same skill set, or you can get affiliates. All right? And so right now if you just look at your calendar, if you are not doing outreach,

0:33>> million dollar money. >> Oh yeah. Um if you are not doing outreach, you are not running ads or you're not posting content with the majority of your day at least four hours a day. If that is the constraint of your business, then you are not doing your job. So do you have landing page CRO? Awesome. You fill your days by spending four hours per day. So the schedule that I like to run if you are starting out is I split the day into three chunks. All right? Right? And it's all 4-hour chunks. And if you're like, "That's 12 hours a day, Alex." Sure, you can always just do less and take longer to get to your goals. That's your prerogative. All right. So, you've got 4 hours, 4 hours, and 4 hours. Okay.

1:11So, I'm going to spend the first four hours of my day promoting. All right. The next four hours of my day, I'm going to spend building. And when I say building, there's always collateral. There's stuff you have to put together. you have to install something, whatever. And then I'm going to have delivery. And so this is how I split my day so that I can get ahead of what I need to do. And if you promote what you have, you build and you deliver. You're going to And promotion is going to be marketing and sales. All right?

1:43Now, if you're like, I've already built everything, then you can double this up and make it eight hours for promotion and delivery. But in the beginning, the thing that the thing that you were fighting tooth and nail against is irrelevance. No one knows you exist. That's the issue. It's not your market. It's not your pro. No one knows you exist. That's the issue. And so, you have to fight. And by fighting, you have to fight against everyone else who's fighting for your customers attention. You have to become more interesting. You have to get in more inboxes. You have to get on more news feeds. And by doing that, you'll get more people that you can convert into customers. And if they're not interested in your stuff, and if they're not interested in your stuff, you need to give them a better reason to get interested in your stuff, which is going to be a better lead magnet, a better reason to give you the …