The 2 Ways to Use a Community Inside an Existing Business

0:00If you would be running GymLaunch right now, how would you approach it with the school games in mind? Would you even participate in it? So, the big picture here is you have to understand what the function of a community is, right? So, I would say that there's two use cases that exist Oh, there's probably more than two use cases, but I'd say two from a business perspective, right? So, use case one is the very obvious one, which is that you use the community as the the entirety of your business. And so, that's the simplest setup, right? And that's why this works well for a lot of people who are starting out because there's really nothing else you have to do. You just drive traffic to a page, people buy, and then you deliver inside. Like, it's pretty straightforward, right?

0:39If you have an an alternative business, right, a business outside of of school, then you will you will have probably one of two uses for it. So, use number one is that it becomes long-term lead nurture, which you can either do for free or as a low-ticket community to ascend into higher levels of service, right? But in either situation, the objective is to just nurture people to ascend. Now, if you put a little bit of a low ticket there, then it creates a you know, a quality barrier.

1:08Um make sure you don't have spam bots, things like that um inside of the community, which I don't think is a bad idea. Um or uh you can just make it free, right? Either of those scenarios would work uh for the business. That's if you're using it as nurture. The secondary objective would be to use it as part of your delivery, right? And so, this is where like if you're let's say an advertising agency. Well, School is not going to do the advertising and agency work for you. You got to run ads, you got to make creative, you got to do that stuff on behalf of your customers, but you can still put them somewhere, right? So that they have an another place where they can interact with you, where they can answer questions, where they can interact with each other. And all those things are kind of value additive that cost very little for you.

1:46So, it's like in a lot of ways it's like adding free value to your customers that doesn't take a tremendous amount of time. Um and so, basically, those are So, use case number one is that it's the whole business. And if this isn't the whole business, then it's either going to be a nurture vehicle or a a portion of your delivery. So, for GymLaunch, GymLaunch provides a tremendous amount of services. And this is what like I would say people who describe GymLaunch or don't understand the actual business think it's like an info business, and it really isn't. Um it's much more akin to what would be considered a white-label franchise. I wouldn't use the word franchise cuz it's not a franchise in terms of legality. So, to be clear, if this ever is made public, we are in no way a franchise, nor do we use that language, nor do we describe ourselves that way. But in terms of the functions of what we do, we provide marketing services, sales services. Um we give ads like we actually make the creative for um for for customers.

2:45Obviously, there is a component of training that exists there. Um we have gross uh buying discounts that we negotiate on behalf of all the gyms for uh vendors that they need for like equipment for rubber flooring. There's a lot of There's a lot of things that happen to run a gym. Um and so, us the use case for GymLaunch would make it unlikely to try and win the school games. And again, I want to I want to be clear like it's great to win anything. That's great. But there's there's multiple games at play, right? Like there's the game of business, there's the game of life, there's the game with your your relationship with your your loved ones, whatever. And so like I would want to make sure that I'm not losing a bigger game to win a smaller game.

3:23All right, like it's cool to come out and listen, maybe I'm unselling, you know, uh coming out to come see you know, come see us, which I'm you know, of course it warms my heart, but don't make less money to do that. If you think that like don't take your your your agency, you know what I mean, and then try and say actually we're a community now, but like then you have to deliver serve No, don't do that. Like you can monetize through your own thing and just have the community there as just a a feature. It's a feature of the services we deliver. So, to answer your question, Joshua, um GymLaunch does use School. We do not compete in the games because it's not it's not core of the business. It is, however, a way better community platform, and I I'm almost positive that we use it in both functions, both for nurture and for delivery.

4:10Cool.