"How Do I Turn My Followers Into a Membership?"

0:00Hey Alex, uh my name is JC. I have a company called Master Injector and >> Right. >> we provide education and training to people that work or practice at a med spa and we In fact, same industry. Um and what I was curious about is that we've been doing live events. >> med spas here today. >> So, [clears throat] on the live events side, we charge about $4,000 for the weekend and then we're doing virtual events. And now we're trying to leverage we have about 10,000 followers on Instagram, about 10,000 through our database and we want to do a membership model that's more of an online education. I was curious to see how you would approach this for the strategy to start this membership.

0:36>> I actually think it's really similar to the um Pilates thing over there. So, I think selling workshops on the front end is really good because people understand it, they get a big deliverable, the reason I do it, right? Is you can control all about the experience, make sure, you know, over deliver and everything. And I think that I would probably sell it on the back end of that. So, I'd be front end would be the workshop, the back end would be the membership. And how long is the 2 days? The workshop? Okay, yeah. With 2 days you could sell the membership. Um and then we just have to think about what are the benefits of being a member?

1:05You can have the continued education but no one's going to really watch it anyways. Um and so I like the kind of like magical things. Like the reason I like that insurance thing so much is that they don't have to do anything. They just get this benefit. And so I think about um like I'm I would imagine injectors also have like um they have hard costs, right? They have to buy the stuff, Moderna or whatever, right? And so if you did group buying for all of those injectors, you could improve their margins. And so basically, if I know the average injector, I can save them $5,000 a year on the hard costs that they're going to have for their injectables, then my membership at $2,000 a year, they'll never cancel cuz why would you? It's like you can be a sole practitioner or you can be with the co-op and the difference in price is obvious. And we'll give you insurance in case you inject somebody in the eyeball and then they die because of Botox, whatever. And so, those would probably be my two major benefits. You can include the the education piece, um but I would say that like education mostly is commoditized. I think those other things would be more valuable to people cuz it's like this covers your downside, this drops your bottom line for sure.

2:08>> So, value stack and make it sticky. >> Well, the discount would make it sticky. It's basically as long as they're practicing, they're going to buy through your your reps that you can negotiate down the rates for because of volume. Cuz you have a lot of people, right? Who are doing the the injections. >> thousand customers. >> Yeah, so you have a like think about that kind of volume compared to a single med spa. You have a ton of injection volume that you're buying or that is being bought in your community. I would go to Moderna or whatever and then be like, "Hey, I represent a thousand injectors. Can you give me 30% off or whatever?" And then with that you can put your markup on or you just pass that savings on in general and then you're just like Costco. So, they pass all the savings on and they just charge a membership. So, just be that for the injectors, add the insurance on top, and then the baseline can be the community with the education.

2:56And you sell that on the back of the workshop. Okay. That makes sense? Yeah. That help? >> Yeah. >> Okay. Feel like that was a good one. If you like this video and you're business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out. Again, absolutely free. And since you're business owner, I appreciate you and enjoy.