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Key takeaways
- And so no one knows what you stand for, which is why you have no brand.
- If you want to build the brand, that's what it takes.
Chapters
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00I want to have a 100 different avatars for 100 different demographics so I can cover every single type of person. You just communicate to the market that you are for everyone, which means you are for no one. And so no one knows what you stand for, which is why you have no brand. With a concerted effort saying no to all of this, like we have no men, we're not doing men. We're not doing young women. We're only doing women that are older. And they have these three problems. And every single video is going to hit on one of these three problems over and over and over again.
0:25And we're going to get the aspirational hero to those ladies to say that we're the best. And then in order to get that lady to say we're the best, we have to be cool. In order to be cool, we have to make sure the product's good. If you want to build the brand, that's what it takes. And it will take longer. And that is why brands are valuable.