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The point of brand is to change behavior at scale.

The point of brand is to change behavior at scale. If I have no brand on a t-shirt, the likelihood someone buys it is low.

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Alex
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MoreMozi

Alex Hormozi ›

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Format
Short
Origin
MoreMozi Shorts
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Full transcript on this page

Key takeaways

  • The point of brand is to change behavior at scale.
  • If I have no brand on a t-shirt, the likelihood someone buys it is low.
  • That brand over lots of time of branding has changed the behavior of zillions of people.
  • So, like branding is really just a teaching process of associating things they don't know with things they do know.

Chapters

  1. 0:00
    Abschnitt 1 The point of brand is to change behavior at scale.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

1 segments

0:00The point of brand is to change behavior at scale. If I have no brand on a t-shirt, the likelihood someone buys it is low. If I put a Nike swoosh on it, the likelihood someone buys it is high. That brand over lots of time of branding has changed the behavior of zillions of people. So, like branding is really just a teaching process of associating things they don't know with things they do know.