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Try this strategy when people are in buying frenzies during the holidays. 🎁💰
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Key takeaways
- If I wanted to sell three t-shirts, I can either say, "Hey, I want you to buy three t-shirts for $5 each." But, you know what would be a lot stronger is if I said, "Hey, buy one t-shirt for $15 and get two t-shirts free." It's a much more compelling offer even though the economics are the same.
Chapters
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0:00
Abschnitt 1 I'm going to show you in 60 seconds how to sell one thing for the price of two.
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00I'm going to show you in 60 seconds how to sell one thing for the price of two. So, it's a strategy that I call free with free pay or buy X get Y free. And the key to making it work is that you want to give more free than you actually charge for. But, here's the thing. You get to control what you're charging for and how much you charge. If I wanted to sell three t-shirts, I can either say, "Hey, I want you to buy three t-shirts for $5 each." But, you know what would be a lot stronger is if I said, "Hey, buy one t-shirt for $15 and get two t-shirts free." It's a much more compelling offer even though the economics are the same. And that is one of the things you can hijack, especially when people are in buying frenzies during the holidays.