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I believe this is the purpose of content for local businesses.

I personally believe that for local businesses, the purpose of content is not to get customers, it is to convert a higher percentage of customers. >> [music] >> And so, I see the purpose of making content as a local business owner as something that when you do reach out, or if someone does get referred to you, >> [music] >> or you do run an ad, people click over to your page and they see if you're legit or if you look friendly, you look nice, they look at the equipment, they look at the facility, they say, "Oh, this place looks cool.

Watch on YouTube I believe this is the purpose of content for local businesses.

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Key takeaways

  • I personally believe that for local businesses, the purpose of content is not to get customers, it is to convert a higher percentage of customers.
  • >> [music] >> And so, I see the purpose of making content as a local business owner as something that when you do reach out, or if someone does get referred to you, >> [music] >> or you do run an ad, people click over to your page and they see if you're legit or if you look friendly, you look nice, they look at the equipment, they look at the facility, they say, "Oh, this place looks cool.

Chapters

  1. 0:00
    Abschnitt 1 I personally believe that for local businesses, the purpose of content is not to get customers, it is to convert a higher percentage of customers.
  2. 0:37
    Abschnitt 2 Really high ROI for like one piece a week.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

2 segments

0:00I personally believe that for local businesses, the purpose of content is not to get customers, it is to convert a higher percentage of customers. >> [music] >> And so, I see the purpose of making content as a local business owner as something that when you do reach out, or if someone does get referred to you, >> [music] >> or you do run an ad, people click over to your page and they see if you're legit or if you look friendly, you look nice, they look at the equipment, they look at the facility, they say, "Oh, this place looks cool. Oh, it's right by where I live or it's right on my way to work." And then they make a decision to move forward. So, if you're currently making zero content, super light lift, make some, like one a week, so you just look like you have a heartbeat online.

0:37Really high ROI for like one piece a week.