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Short · MoreMozi

#business #businesslessons

The argument is that all business growth is capped by irrelevance: if everyone knew about your company, it would already be bigger and better staffed. The fix he names is simple: reach more people, make more for them, and advertise more.

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Key takeaways

  • If every single person in the world knew about your business, your business would be bigger than it is right now.
  • If every single person in the world knew about your business, then you would have the talent that you need to grow that business.

Chapters

  1. 0:00
    Abschnitt 1 All growth is constrained by irrelevance.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

1 segments

0:00All growth is constrained by irrelevance. If every single person in the world knew about your business, your business would be bigger than it is right now. If every single person in the world knew about your business, then you would have the talent that you need to grow that business. And so fundamentally, whether you're supply or demand constrained, your growth is being limited by the fact that you are irrelevant. And I just try to remember this is like, I can probably solve this by reaching out to more people, by making more stuff for the people that I want to serve, and by advertising more.