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Short · MoreMozi

Distraction kill more businesses than competition ever does.

A tattoo business owner doing 4 million wants to hit 35 million and also wants to exit someday. Alex lays out two paths: build an info product on tattoo coaching for faster short term money, or grow the corporate brand for an easier eventual sale, and says pick based on what you'd be prouder of decades from now.

Watch on YouTube Distraction kill more businesses than competition ever does.
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Alex Hormozi ›

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Key takeaways

  • I don't know, is that true?
  • The second option is that you just continue to grow corporate and build a large brand.
  • I don't really think there's an option three.
  • >> So, should I not do Jim Launch for Tattoos?

Chapters

  1. 0:00
    Abschnitt 1 We sell tattoos to tattoo clients.
  2. 0:31
    Abschnitt 2 >> No, not necessarily.
  3. 1:13
    Abschnitt 3 >> I mean, I'd really be happy with any of them, I think.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

3 segments

0:00We sell tattoos to tattoo clients. >> Um >> Doing about 4 million in revenue. We'd love to be at 35 million in revenue. >> What's the goal? >> The goal is to have a company that I can exit. I've started to get into coaching studio owners and things like that. And so, maybe doing something like Jim Launch for the tattoo industry. >> Okay, so you want to exit. So, this these are conflicting. Let's outline the decision paths. So, you have number one, go into the kind of information, etc. space. Very difficult to sell unless you have absolutely like mechanized it, so it doesn't matter if anyone's good. Like there's a hundred tattoos that everyone gets. I don't know, is that true?

0:31>> No, not necessarily. >> Okay, yeah. That's like but you will make more money in the short term. The second option is that you just continue to grow corporate and build a large brand. And then that will for sure be easier to sell when you come to sell, but it will take longer to get there. I don't really think there's an option three. So, which of these sounds more tasty to you? >> So, should I not do Jim Launch for Tattoos? >> I'm saying you can. I don't see one way or right or wrong. When you're 85 years old and you look back, would you be happier that you made, I'm just making up numbers, $3 million a year in personal income for 10 years or basically made $100,000 a year for 10 years and then made 50 on the last year in your 30s or 40s, whatever. Pick your Pick your number.

1:13>> I mean, I'd really be happy with any of them, I think. >> Well, well then which one are you going to do? >> [clears throat] >> I think I think the educational or the the tattoo studio owner facing thing.