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If you make content you like making you’ll attract people who like what you like.
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Key takeaways
- >> I think what's stopping me is scaling my ads.
- Basically, I went from printing on t-shirts and I pretty much spent 7 years building a brand with really product to creating my actual cut and sew product line.
- >> The way that Andromeda works now, which is the new Facebook update or meta update for ads, is you need a ton of creative, which right now you probably aren't able to create or keep up with, I'm guessing.
- And so, my recommendation would probably be finding like two to three people that really embody the badass women values that you have, do some sort of deal with them, so that now collectively you've got many badass women that are kind of figureheads, and then you can use them to leverage to get the affiliate army of the people that you'll reach out to that are micro nano creators.
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Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00I sell badass women's clothing too, badass women. >> Sweet. >> I think what's stopping me is scaling my ads. Basically, I went from printing on t-shirts and I pretty much spent 7 years building a brand with really product to creating my actual cut and sew product line. >> Cool. >> Now I have a great product. I want to know how to scale to 10 million. >> The way that Andromeda works now, which is the new Facebook update or meta update for ads, is you need a ton of creative, which right now you probably aren't able to create or keep up with, I'm guessing. So, either you're going to have to build out the creative yourself and then you know the next wall once you cap out on that creative, or you partner with a mondo influencer, like Kim Kardashian does, starts promoting your and all of a sudden you're everywhere, right? That works. Or you create an army that's horizontal.
0:39So, either you go like vertical strategy, horizontal strategy, but it's very likely that one of those is going to have to be the next path. And so, my recommendation would probably be finding like two to three people that really embody the badass women values that you have, do some sort of deal with them, so that now collectively you've got many badass women that are kind of figureheads, and then you can use them to leverage to get the affiliate army of the people that you'll reach out to that are micro nano creators. So, we're talking to like 10 to 50k in terms of followers on like TikTok, and then have them go live, pitch the stuff, make content about it because they love it. That's the play.
1:16>> Thank you. >> Thank you.