I wanted to be rich and anonymous for the first 8 years of my career.

0:00I had no desire to ever be famous. I just wanted to be rich. Then Kylie became a billionaire at 20. And that really affected me. And I honestly was like depressed for it. And I was like, why do I suck so much? And I was like, I feel like I know more about business. I have the fundamental belief that if someone's making more money than me, they are better than me in some way at the game of business. And I have to learn what that is. Like Conor McGregor came out with Proper Twelve. It's now a $600 million enterprise. And then The Rock has Teremana, which is probably worth between two and four billion right now. I was like, man, having these massive audiences to people who weren't even necessarily business folks instantly gave them billion dollar status. And I was like, that's interesting. He had a a conversation with Dean Graziosi, who's Tony Robbins' right-hand man. And I was like, don't you get weirded out by people like leaving weird messages at your door and like He said, if that's the price I have to pay for the impact I want to have, I would do it every single day of the week. That was the turning point for us where we said, if this is the impact that we want to have, we're willing to pay the price of, you know, some of the the negative aspects of becoming more known.