A couple reasons why I believe @andrewschulz is a genius marketer.

0:00Andrew Schultz is a genius marketer. So, if you didn't see his infamous special that just came out, he had a brilliant marketing strategy. The first thing he did is he gathered and multiplied attention by creating drama and conflict against the Goliath figure of Netflix while he's the David. And then he was fighting against them because the thing that he had was so good and so flagrant that they wouldn't air it. And so, step two is he bought it back. So, he showed that he put real money on the line and then said, "Hey, help me out guys. If you want to support me, go buy it." And then he put a line in the sand and said, "You have to buy it by this time or I'm taking it off." So he had urgency and then people bought. And in step three, what he did was he said, "So many people missed out. So many people were messaging me wishing that I would open back up again. So I'm opening it back up just for a short period of time." So he drew a new line with new urgency. And in step four, what he did was he waited a little bit and then he made it free to everybody. So he monetized through YouTube while also building his audience. It was a brilliant marketing play that was just as good as marketing as it was comedy.