An independent fan project, not affiliated with Alex or Leila Hormozi or their companies.

Hormozis.de

Short · MoreMozi

comment “map” for me to send you my free scaling roadmap in 28 seconds

A pest control owner paying $100K a year to a marketing agency wants to bring it in-house without losing performance. Alex's rule of thumb: don't cancel what's working, just add more channels, since extra promotion rarely costs money if margins hold.

Watch on YouTube comment “map” for me to send you my free scaling roadmap in 28 seconds

This video does not allow embedding, so you get a static preview and a link to the original.

People
Alex
Channel
MoreMozi

Alex Hormozi's best lessons ›

More details
Format
Short
Origin
MoreMozi Shorts
Transcript
Full transcript on this page

Key takeaways

  • We want to pull that marketing in-house, but we don't want to lose performance.
  • What would you do if you were in my shoes?

Chapters

  1. 0:00
    Abschnitt 1 Pest control 8 million.
  2. 0:25
    Abschnitt 2 >> I'll just add flows.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

2 segments

0:00Pest control 8 million. Paying 12 million this year. With really good margins. >> Yes, sir. [music] >> We have a marketing agency we're paying about 100 grand a year. We want to pull that marketing in-house, but we don't want to lose performance. What would you do if you were in my shoes? >> Why? >> I just feel like there's a disconnect there somewhere. >> Were they performing? >> They seem to be doing all right, yeah. I just feel like we can get a better LTV. >> I'll give this as a rule of thumb in general for me. I will typically never stop flows. >> Right.

0:25>> I'll just add flows. So it's like, "Okay, we've got this marketing agency." It's like, "Cool, we can hire two more marketing agencies and they can all market for me." I'll probably not make less money. And then like, "We also want to build it in-house." Cool, we'll also build it in-house. Like more promotion almost never makes you less money provided you have [music] a product that has gross margin and makes sense. Why not just start marketing and not cancel them? >> [music] >> Can do that, too. >> Yeah.