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Founder running a $2.5M TikTok shop agency alongside a growing supplements brand asks which to focus on to hit $12M; advised to cut agency clients, redirect that marketing muscle into the brand, and consider revenue share instead of splitting focus.

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Alex Hormozi ›

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Key takeaways

  • She is [laughter] >> stunning supplements brand growing like crazy on Tik Tok shop.
  • I don't know which way to go.
  • If I were you, I would take my existing very large infrastructure on the agency side, cut all my clients, and then take all of that marketing horsepower and put it towards and then own a big ass brand.
  • >> Also, I do see a huge opportunity in the info product model with it because a lot of people would buy it.

Chapters

  1. 0:00
    Abschnitt 1 I sell Tik Tok shop agency services to ecom brands.
  2. 0:34
    Abschnitt 2 What stops you from doing that?
  3. 1:02
    Abschnitt 3 >> and then the info product that a lot of people might be interested in, we can just sell that and then >> Yeah.
  4. 1:28
    Abschnitt 4 >> Mhm.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

4 segments

0:00I sell Tik Tok shop agency services to ecom brands. We do two and a half million in revenue. I'd like to be at 12. What's stopping me is Women in the Red Dress who's with me today. Here she's there. She is [laughter] >> stunning supplements brand growing like crazy on Tik Tok shop. Obviously, the agency kind of services the growth which is great. I can't do both. I know what you're going to say, but um it's [ __ ] 50/50. I don't know which way to go. >> I'll tell you this, there's no right answer. >> It's going to be what you want to do. If I were you, I would take my existing very large infrastructure on the agency side, cut all my clients, and then take all of that marketing horsepower and put it towards and then own a big ass brand.

0:34What stops you from doing that? >> I love the agency side. >> Okay. >> Also, I do see a huge opportunity in the info product model with it because a lot of people would buy it. >> Well, you said you want to get to 12 million. >> Mhm. >> Either this could get to 12 million. >> Mhm. >> Coaching business and get to 12 million. You can sell socks and get to 12 million. What do you want to do? Would you prefer to be an agency owner? >> Yeah. Yeah, I would. Okay, your existing agency model wouldn't get you there. You'd have to service higherend customers. And I think rather than trying to invest in the brands, just do a revenue share

1:02>> and then the info product that a lot of people might be interested in, we can just sell that and then >> Yeah. or you could just not sell it. >> You could just you could just live your life and just service the high-end customers and make more money. Like this is a discipline thing. There will always be more opportunities than you can possibly do. It's just the nature of life. Life's short and like and the more skilled you are, the more amazing opportunities you have to say no to. It's like, you know what? I also thinking like all these small guys, they also need a little software and we could I could put this. It's like dude, stop.

1:28>> Mhm. >> Like why not sell them newspapers, right? Why some orange juice? They drink orange juice. I mean, you know, like like what are we doing? Right? If you just do one thing really well for the rest of your life, it'll get really big. >> But if you do two things for the rest of your life, you won't either do either of them really well and neither of them will get big. You have to just learn to say …