You Feel Like an Imposter Because You're Lying

0:00So, how do I get over imposter syndrome if you ever had it? Of course. Great question. Um, I will tell you how I've avoided imposter syndrome, which is state the facts and tell the truth straight up. I'll tell you a story that'll drive this home. So, I had an agency owner um who came to me, one of the uh one of our workshops, and uh he said, "Hey, how do you, you know, deal with imposter syndrome?" And I was like, "Well, what do you mean?"

0:30And he was saying that he used to own an agency, right? And now he like got appointments for other agency owners. I said, "Okay." I said, "So, what do you feel? What do you feel imposter about that?" He's like, "Well, you know, like just like the success level, blah blah blah blah blah." And I was like, "Well, I mean, from what you told me, you had an agency. you sucked at agency work and you were good at getting customers but not a retention. And he's like, "Yeah, that's true." And I said, "Right." I said, "Are you saying that in your marketing? Is that how you're depicting that?" And he was like, "Well, not exactly." And I was like, "Right. So, you're lying and that's why you feel like an impostor."

1:13I was like, "If you state the facts and tell the truth, two things happen. One, you won't feel like an imposttor. Second, you'll sell more." Think about this for a moment. If I got if I got on the, you know, like if I started marketing and said, "Hey, listen. I was really good at getting, you know, uh, agency clients. Sucked at delivering. Really not that good at like client services. Don't really enjoy it, but very good at getting appointments and closing them. And so I just stopped doing that. And if you're an agency who's actually good at doing delivery, I'd love to just like sell appointments for you or set them up and show you how we sell so that you can feed your own business. this is just what I'm good at and so I stick to this. What is wrong with that? Where is the imposttor?

1:56Like either you can do it or you can't do it. And so I think the imposttor syndrome comes from getting ahead of yourself, getting above your skis. If you state the facts and tell the truth, what is there to argue about? You did this stuff or you didn't do this stuff. And the I think the the issue comes from when we're not being honest with ourselves about how we're portraying or positioning ourselves to the public, right? But the ironic thing is that if you were just honest about your deficiencies, you will become more compelling, more authentic, and persuade more people, not fewer. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business.

2:45what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.