Business Isn't Complicated.

0:00But like honestly, running ads is not that complicated. I know exactly where you're at. I was petrified. So what I did is I paid a guy $750 an hour and I said, "Just sit with me and teach me." And it took me six hours and I learned the whole thing. And instead of paying all these agencies all this money, like I knew I was going to try harder than he was. And I just said, "Here's the rule. I'll pay you per hour. You can't touch the computer. You have to watch me do it. And then when you were doing it, explain the decision-m process around why you're bidding and why we're targeting this way." And that's what I did. Okay. Which of these pathways is the highest likely of chance of success for you? So, are you going to make content as the way that you expand? Are you going to go to affiliates or people who already have huge salon owner networks? Unlikely. Um, are you going to do direct reachouts in order to get customers? It may probably makes more sense for you to do ads of those three paths. Content will take too long. I mean, you can do it and I suggest you start, but it'll take time and you want that to just be there so you look like you have a presence of some sort on the internet. The targeting is really easy.

1:01It's very easy. You buy a list of salon owners which are readily available on the internet. You make a lookike audience from that from that list. Then you run an ad with something free and amazing for them and then get them to opt in for that. And on the thank you page, say, "Hey, if you want to know the right way to implement this thing for your business right now, hop on the phone. Leave your credit card at home. It's a free call just for me to help you out. At the end, if it sounds interesting, I'll tell you about what we have. But you can leave your credit card home. It makes it a two call. Makes it low pressure. You're probably going to take two calls anyways. Who gets a shake?