Niche Down and 5x Your Price

0:00Currently Kai and I are helping entrepreneurs to grow their school community coaching businesses through YouTube organic. Great, Kai's got it. Awesome. If you were us, would you niche down the avatars even more to YouTubers that have 10 to 100k subs already? That's where the biggest and fastest value can be created. Yes. Yeah, I mean I I already know like yes. If you already have the cred, those are going to be the people that are going to make the most money for. You'll get more word of mouth, you'll have higher success rates. And here's the thing that you might be missing is that when you narrow down the avatar with niche-based pricing, you can 5x your price.

0:34And so that's the thing that people miss. And so when you go wide, the advantage is that you have a lot more volume of sales. When you go narrow, the advantage that you have is premium pricing because it's far more specific in terms of the deliverable that you have for that specific avatar. So you have a hot much hotter they have a perceived higher likelihood of achieving the result, and they probably do in a very real way have a higher likelihood of achieving the result because you already know that this type of person, if they do these things, gets this result. Right? When you spread that across 100 people and 10 are really the ideal customer, then your reputation takes a bashing, you can't really price it appropriately for the value that you're giving these people, but you have to price it where these people aren't that upset even though they don't really get a result. And so it's much better to say, "Hey, why don't you take all my free use that. Once you're this person, then we can work together, and you'll have a way nicer brand, you'll have way more goodwill, you'll ascend people to a higher percentage, you'll sell from your back foot, which is my preferred way to sell.

1:24And that's that's what I would do if I had your business. And I think there's like a gazillion 10k plus creators on YouTube. Like I think that's the exact number. So you're not like limiting your audience. Like there are more 10k plus YouTube channels than there are gym owners. So like you can make an absolute crazy money printing business from just that audience.