Should you make lifestyle content?

0:00Well, how many Lamborghinis have you seen in any of my content? >> I didn't see any. >> Right. Right. And so, like, you will you will fool poor people when you impress like poor people impressed by stuff, but you only look like you have game to people who have no money. And so that whole market, that scummy market only competes for the poorest people. Like none of the players who write million-dollar checks, $5 million check, like none of those people believe any of that. Also because when you're actually rich, a Lamborghini is a couple grand a month. Like it's not and that's if you're renting it and if you're buying it, I don't even know what like who cares, right? It's like if you can buy a Lamborghini every every two hours, whatever, right? It stops mattering. And then they choose different things. So maybe it's Jets, but at a certain point it just stops. Like it becomes about the quality of the content, which is why like just prove it. Like instead of saying like I'm the best marketer because what what we what what they're doing is using the brand of Lamborghini and the brand of Rolex as a way to associate with things that are expensive so that people make that association and then take a and then generalize that to they must be good at making money.

1:08That's the idea. A much stronger and better way to do it is why don't I just help you make money and then you will for sure believe me and I can wear a tank top and look like white trash and it'll still be fine because like I could have worn a suit from the beginning of this brand and I was actually advised to wear a suit like you're a businessman you got to look like a businessman no one's going to take you seriously and I was like if I make them money no one will give a and the players will always …