"What Is the Most Valuable Social Media Channel?"

0:00is what is your highest ROI or best social media channels right now >> between the ones that you're working on? >> YouTube. >> YouTube. All right, that's number one. >> Yeah, I would say probably YouTube and Instagram. >> Mhm. >> What about you? >> I would also agree that YouTube and Instagram are my number one and number two. >> Yeah. [laughter] >> And yeah, that goes for everybody. I actually did a huge video that broke down all of our lead flow and where it came from. >> Did you really? >> Um, >> yeah.

0:25>> Did it get good views? >> Crushed. someone should link it there. >> Oh my god. And so and so I think the way to think about it and I ranked them kind of S tier or whatever. Um but it was like how much discoverability is there? Um how easy it is it to generate kind of purchase intent. So like cost to action. And so I'll tell you something that we found from school is that Instagram generates significantly more traffic than YouTube does. But YouTube traffic converts at like three or four times the percentage. And so YouTube is still for most because a lot of people who are on school who have communities um have some content of some sort. And so and again to be clear some people have like a thousand followers. You don't need a lot. You just need something. And so um the people who have it they track where because we can see attribution. Uh YouTube is making them more money even though Instagram sends more traffic but the the first one and two for most people are going to be those buckets. We have seen that people do well at monetizing Tik Tok if they send the traffic to Instagram. Don't tell me, don't ask me why. Uh, but that's literally the CTA that they'll have inside their bio. So, just a tactical hack for you. If you have trouble monetizing your Tik Tok, make the CTA like DM me on IG and then that enters like the Instagram world. And for whatever reason, people are way more likely to do commerce and transact on Instagram, especially for more expensive stuff. Um, now that being said, you've got podcast, you've got emails, things like that. Those are what I would consider middle of funnel. People don't really get discovered like no one's like I just found this new email you know newsletter. That doesn't really happen.

1:54It's followup. Um and podcast honestly nowadays very tough to get discovered via podcast. More realistically you have you repurpose your you know your YouTube content as podcast material and people discover your podcast through your YouTube content. So, if I had two platforms I would bet on, it would be YouTube and Instagram. Um, in terms of monetization, and I've just seen that across creators. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this, and it works. And it's my gift to you.

2:48It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.