"How Do I Resell My Leads to a New Business?"

0:00Yes, sir. >> So, I teach uh Brazilians how to sell uh how to do e-commerce like Brazilians outside of Brazil. And I know that I I spend about like 300k on ads every month. >> Okay. >> So, I have all these leads. And I know that Brazilians they have three big pains. Money, language, and health. So, because they can get like they have to have money and papers to get insurance to get doctors. So, I just acquired a company in Brazil that does video consultation.

0:36>> Mhm. >> So, I have all these leads >> Yeah. >> on the e-commerce. >> Yeah. >> How can I reuse these leads and send an offer to these people because as you know >> cross-sell. >> Yeah. >> So, I would just put it in the customer journey. So, these are most of these people don't have businesses, correct? >> Yeah. >> Right. And so, the nice thing I mean, there's downsides to starting with beginners, but one of the upsides of starting with beginners is that they will take all the tools that you tell them to take cuz they don't know any different. And so, you're like, you're going to use this software for your landing page, you're going to use this one for your email list, you're going to use this like basically they'll just say like, "Cool. I want to use your system.

1:14I'll just use it exactly." And so, it sets up a really awesome ecosystem for affiliate relationships or having to your point like multiple businesses that that serve the same avatar. And so, if you already bought the business and it already exists and it has a CEO and it was running on its own, then it's really incorporating them in like what step in the customer journey does this facilitate so that this is the next natural thing they should do. >> Because they got I mean, I acquired them through they want to learn e-commerce.

1:42They they're not here to buy insurance. You know what I mean? >> Right. But do they need it? >> Yeah. I mean, >> Why did you buy the business? >> Not for the business, but I know they need >> Okay. Let me pause. So, did you buy this because you want to sell it to them or did you buy it because your customers need this thing? >> Yeah, my customer Yeah, they all need >> Do your customers need this thing to do the solution that you offer them?

2:08>> No. >> Okay. Well, then you just bought newspapers and you're like, "Hey, these people also read things, so we should sell them that." Um it wouldn't have been the acquisition I would have chosen um if you wanted to build within kind of like one ecosystem. Um >> [sighs] >> Cuz basically the question that you're asking is like, "How do I just sell another thing to people?" Right? Which is the same way you sell everything, which is that you'll just have somebody who reaches out and makes an offer to those people and you can run like a monthly webinar that talks it and like I would still try and at least some way tie it to the outcome that they're coming to you for, which is like, "Okay, if they get these papers, this is in some way make their life easier?"

2:51And if so, it'll help you in e-commerce in these ways. Like you just you need It'll probably be an indirect tie rather than a direct tie, but that would be how I would try and, you know, leverage the existing lead flow you have in one business to the other. The the the acquisition that would make more sense would be, "What are all the things they have to do in order to be successful?" And let me buy all the tools that exist on that road map so that I can own all of it. Just for your future acquisitions. >> Copy that. >> Sorry.

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