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Just released today’s YouTube video, ‘HOW TO DO WHAT YOU LOVE (and get wealthy too)’, live now.
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Key takeaways
- The most valuable skill that you can have in order is [music] product first, then marketing, then sales.
- And so right now, if you know how to sell, it's cuz you don't know how to market, you know how to build product.
- If you know how to sell product, you will get more promotion from your customers than anything else, and that is ultimately what scales [music] the enterprise.
- And if you don't get word-of-mouth referrals from customers [music] who use your product, then eventually it becomes untenable and your company will plateau.
Chapters
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00The most valuable skill that you can have in order is [music] product first, then marketing, then sales. And so right now, if you know how to sell, it's cuz you don't know how to market, you know how to build product. If you know how to market, then you can sell lots of stuff, but you're only going to sell it once cuz the product's usually not that good. If you know how to sell product, you will get more promotion from your customers than anything else, and that is ultimately what scales [music] the enterprise. Marketing can scale anything to a point, and then what happens is the marginal cost of getting the next customer continues to get oh up and up.
0:26And if you don't get word-of-mouth referrals from customers [music] who use your product, then eventually it becomes untenable and your company will plateau. And so the key to building a very, very big thing that lasts for a very long time is having exceptional product.