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Key takeaways
- Like if I was in your shoes, like that's probably the thinking process I would do is like who here Now, if you were like if you were like I'm purely bilingual, like I speak both perfectly, then I would say then yeah, speak in the language that has the the highest opportunity.
- But if it's like your second language and you're not that good at it, I would rather you honestly just crush your own market.
- And so, I would just encourage you to build where you think you have the low like the lowest risk of it not working.
- And I would wait until the translation capabilities are exceptional and then you'll be able to go global like everybody else.
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Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00So, happy to be here. We are at the point where it's time to make strategic decision on which language to start on the big content machine on native or English. Currently, all the clients comes from native language and referrals, niches, online detox program, supplement recommendations. Ah, tough. Tough. Um tough.
0:25I Well, let me let me think let me let me zoom out for a second. Let's play it out. If you're already doing well in your existing language, that's by far the lowest risk move to do. It's just do more of what you're already doing. It's working. All right. Now, if we're looking at uh you know, market size and ability to pay and things like that, obviously English-speaking countries, you know, you can you can make more money cuz people have more discretionary income. Here's the thing though. You're then going to compete against all the native English speakers who are competing in the same same space. And so, taken to the natural extreme, I think the question that I'm asking myself is how many people who are speaking their second language are number one in a field?
1:07I'm just thinking for myself. Like if I was in your shoes, like that's probably the thinking process I would do is like who here Now, if you were like if you were like I'm purely bilingual, like I speak both perfectly, then I would say then yeah, speak in the language that has the the highest opportunity. But if it's like your second language and you're not that good at it, I would rather you honestly just crush your own market. The thing is is like just being real, this year, by the end of this year, the AI translation stuff that's going to come out is going to be wild. And so, I would just encourage you to build where you think you have the low like the lowest risk of it not working.
1:43Uh so, basically build where you already are building. And I would wait until the translation capabilities are exceptional and then you'll be able to go global like everybody else. But you also compete with the other the the the Russians and the Brazilians and the Chinese who all are also very good in their native language, but it's going to be a winner take all world and it's going to get really weird and so who knows. But that's that's how I would probably go for for next next step.