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Key takeaways
- there's never been more creators and at the same time there's never been less trust and so people don't trust other people as much and so people are consuming significantly more content prior to making a purchase and the purchase they make in general the first purchases are lower lower ticket on average.
- So maybe 10 years ago, um, people would immediately like see one video, hop on the phone, and pay $5,000 for something or $10,000 for something.
- And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through.
- And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.
Chapters
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0:00
Abschnitt 1 there's never been more creators and at the same time there's never been less trust and so people don't trust other people as much and so people are consuming significantly more co
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0:24
Abschnitt 2 And that's just it's it's significantly less likely now, and they're far more likely to buy grab a book or grab a, you know, a $29 thing um that they can try and see if the if the
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1:41
Abschnitt 3 And it works.
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00there's never been more creators and at the same time there's never been less trust and so people don't trust other people as much and so people are consuming significantly more content prior to making a purchase and the purchase they make in general the first purchases are lower lower ticket on average. So maybe 10 years ago, um, people would immediately like see one video, hop on the phone, and pay $5,000 for something or $10,000 for something.
0:24And that's just it's it's significantly less likely now, and they're far more likely to buy grab a book or grab a, you know, a $29 thing um that they can try and see if the if the quality of the product is or the quality of the community, the quality of the subscription is what they what they [clears throat] deem it's it's it's supposed to be worth >> and then they're willing to, you know, pay them for more expensive things. So, I think that what is more publicly seen is the subscriptions. I still think many of these businesses that that do bigger profit numbers tend to also still have backends that are more premiumly priced either in terms of services or products or whatever. Um, but the thing that is advertised on the front end for the vast majority of people kind of like you have your top ofunnel shorts and then you have your longs and then that converts into your kind of like low ticket and then that go ladders up into the you know 5% of those people or 10% or whatever percentage ascend into you know a higher level. Real quick, I'm going to show you the exact 10 stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh service businesses, brickandmortar, all of this.
1:41And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.com/roadmap. Just enter your info and it'll spit it right back to you.