The Only Work That Matters Is the Work Nobody Sees

0:00We don't rise to the standards we have when others are watching. We fall to the standards we have when no one is watching. The only work that really matters is the work that no one sees. It shows you who you really are rather than who you say you are. There's this line that I heard David Goggins say on Rogan. And I can't remember who he was saying it to or what he said in response to, but he just said, "I'm David Goggins' bitch."

0:24>> [laughter] >> And I remember him saying it and I thought to myself like, you want to be able to say that in the mirror to yourself and not laugh at yourself. >> Mhm. And the only way that I can do that is know that when no one's watching, I work harder than when they're watching.

0:47And thinking about it like that has given me this persistent and ever-present scorecard or third party that's like, "No one's watching, which means now you have to work." >> Cuz otherwise you're full of [ __ ] Mhm. And so it's this continuous reinforcing cycle of the me and other me holding the whip behind me to see how much I can take. But with each lash of the whip that I take, learning that I can take it and continue to trudge on. And so as long as you keep going, you bear witness to yourself of what you are capable of.

1:26And I find that incredibly satisfying in the trenches of misery when you have to go through it. >> It means you're not full I'm still here. >> It means that you're not full of [ __ ] Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at, and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team, and we will look at your business, see if we can help, and if we can, we'll invite you out to Vegas, and we'll do this in person live.